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Monday, June 18, 2007

BurnLounge Pyramid Scheme, Includes Former OSU Coach Les Miles Involvement

Oklahoma Sooner Football Articles and Notes

More on BurnLounge Scheme, Former OSU Coach Miles involved: University of Oklahoma coach Bob Stoops and former Oklahoma State coach Les Miles are among those involved in a
illegal pyramid scheme. Stoops is joined by a host of other celebs and athletes, including Shaquille O'Neil, Dale Earnhardt, Jr., Carson Daly, former UT Coach Fred Akers are among those highlighted on the company's website. The scheme centers around BurnLounge, a October 2005 start-up digital media company based on a multi-level marketing system, according to the company's press kit. The company describes each membership sold and site as, "essentially a digital store franchise.... Regardless of operator, each store has the same look and feel, and all carry the BurnLounge brand." Federal Trade Commission alleged BurnLounge in a June 6 complaint filed, "...has a compensation program based primarily on providing payments to participants for the recruitment of new participants, not on the retail sale of products or services, thereby resulting in a substantial percentage of participants losing money," the complaint states. Though the company describes its, "initial challenge is to convince users it is not a pyramid scheme. No investment is required for inventory, a typical feature of such pyramid programs. But there are costs involved-from $30 per year to a $215 up front setup fee and $15 per month - all for access to various levels of music and team management software," according to its press kit.. As The State reported, Stoops introduced the program to Steve Spurrier, Jr. in 2006. And, who knows who else? Point being, who better to push your program (some may say, 'scheme'), than big time athletes and in Stoops' case, one of the most successful college football coaches? The stars that participate as VIP retailers and that are top-tier, cash in thousands monthly by enrolling others.. Others that particate in the program say, "its way hard to make money off of downloads at only 2 cents per download - youd have to sell over 500 songs a month just to make back your monthly fees," said BlueFishTShirts.com.. Others have been questioning the company's business practices since June 2006. Burnlounge: Behind the Music and BurnLounge Sells Digital Music Snakeoil..

FTC picks on Stoops and Switzer: Okie Doke

WHEN THE SEC MEETS THE SEC: With Leather
*Updated

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