Dance Competition Pilot To
Spotlight Street Dance Troupes Across the Country
New York, NY - Sean Diddy
Combs Bad Boy Entertainment and MTV: Music Television
today announced a pilot agreement for an untitled dance
competition series. The project will focus on street
dance troupes from around the country as they train,
compete, and express themselves. Todays announcement is
part of a larger first-look, overall production
agreement for future television projects between Bad Boy
Entertainment and MTV. Combs will provide executive
producer services for the dance competition pilot.
Dance is one of the truest
forms of expression, and there is a new cultural
phenomenon emerging in different communities across
America young men and women are forming these dance
troupes as a way to stay off the streets and out of the
pitfalls of their everyday lives, commented Diddy. This
show will showcase the drive, determination and
expression of this dance generation picture Rocky but
with dance troupes.
Diddy and MTV have had a
highly productive working relationship over the years
which has included hosting of the 2005 VMAs, executive
producing Runs House, starring in and executive
producing Making the Band 3, as well as hit music
videos, multiple show stopping performances at the VMAs,
and the ground-breaking campaign partnership between P.
Diddys Vote or Die and MTVs Choose or Lose during the
2004 presidential election.
Sean Diddy Combs, recently
declared One of The Most Influential Businessman In The
World by Time magazine and CNN, and Bad Boy Worldwide
Entertainment Group (BBWEG) is one of the world's
preeminent urban entertainment companies, encompassing a
broad range of businesses including recording, music
publishing, artist management, television and film
production, recording facility, marketing and
advertising, apparel and restaurants. With a collection
of businesses whose annual sales are quickly approaching
$500 million annually and an employee base that is 600
strong, Mr. Combs is largely responsible for the popular
appeal of urban entertainment. Formed in 1994, the
flagship company of BBWEG is Bad Boy Records. Today, Bad
Boy's annual sales have reached an overall average of
$100 million with more than 75 million records sold
worldwide by an impressive artist roster which includes
multi-platinum acts the Notorious B.I.G., Mase, 112,
Dream and P. Diddy; platinum artists Faith Evans, Carl
Thomas and Black Rob; gold artists Total and Craig Mack;
and promising up-and-coming artists such as G. Dep, Loon
and Cheri Denis. Bad Boy recently moved to 1710
Broadway. New York is the corporate headquarters housing
all Combs' business entities.
MTV Networks, a unit of Viacom
(NYSE: VIA, VIA.B), is one of the worlds leading
creators of programming and content across all media
platforms. MTV Networks, with more than 100 channels
worldwide, owns and operates the following television
programming services MTV: MUSIC TELEVISION, MTV2, VH1,
mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN
INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a
package of 13 digital services, all of these networks
trademarks of MTV Networks. MTV Networks connects with
its audiences through its robust consumer products
businesses and its more than 95 interactive properties
worldwide, including online, broadband, wireless and
interactive television services and also has licensing
agreements, joint ventures, and syndication deals
whereby all of its programming services can be seen
worldwide.
Source: MTV Networks Press
Release
