CBS Sports Most
Watched Television Network Gears Up for NCAA Men's
Basketball Tournament with Sean John as New Apparel
Partner for all Broadcast Talent. Los Angeles-based Ward
Rhobe Management Corporation oversaw the deal.
NEW YORK (PRWEB) --Ward Rhobe
Management Corporation has secured the Sean John
tailored clothing collection, by entertainment and
fashion mogul, Sean "Diddy" Combs, for the male
broadcast talent who will be seen by millions during the
upcoming broadcast of the NCAA Division I Men's
Basketball Championship on broadcast exclusively by CBS
Sports.
The new partnership with Sean John will tip off for the NCAA Men's
Basketball Tournament on Thursday, March 16, 2006 with
the in-studio team, Greg Gumbel, Seth Davis and Clark
Kellogg wearing suits, ties and shirts from the current
collection. The play-by-play announcers and analysts who
will be at different venues across the country include
legendary sports announcers, Dick Enberg, Jim Nantz,
Billy Packer, Bill Raftery, Len Elmore, Gus Johnson and
Verne Lundquist will wear blazers, shirts and ties by
Sean John.
For more than 15 years, Ward Rhobe Management Corporation, under the
leadership of president, Rich Valenza, has selected and
managed apparel supplying agreements with high-end
resources ranging from Calvin Klein, Polo by Ralph
Lauren, Joseph Abboud, Donna Karan and many others, for
the on-air talent and crew for all of the CBS Sports
telecasts.
"Our goal with CBS Sports and its apparel partners is to showcase the best
contemporary designers in an alternative venue that
reaches millions of viewers. Wardrobe selection plays a
huge role in setting the stage for the telecast and it's
important that the group of highly trusted on-air
broadcasters wear clothes that are individual, yet
translate easily to the viewer," remarked Valenza from
the Los Angeles-based headquarters of Ward Rhobe
Management, Corporation.
The selections made by Ward Rhobe Management Corporation from the Sean
John collection include classic tailored details, bold
colors mixed with traditional silhouettes; muted tone on
tone pin stripes; paisleys on silk ties; multi color
checkered shirts mixed with traditional solids. With
details as simple as adding colorful pocket squares to
complement ties, the Sean John collection gives classic
looks a fresh and modern appeal.
About Sean John
Peerless Clothing is the licensee and manufacturer of
Sean John tailored Clothing. In addition to
manufacturing tailored clothing for Sean John, New
York-based Peerless Clothing produces Ralph Lauren,
Calvin Klein, Michael Kors, and Joseph Abboud tailored
clothing for men.
About CBS Sports
CBS Sports, a year-round leader in television sports on
the most watched television network, broadcasts a
portfolio of events on the CBS Television Network,
including the NFL American Football Conference schedule
and championship games; THE NFL TODAY studio show;
college basketball, including regular-season games and
the NCAA Men's Basketball Championship; the most
comprehensive golf lineup on network television,
including the Masters® and PGA Championship; the U.S.
Open Tennis Championships; and SEC college football.
About Ward Rhobe Management Corporation
For more than 15 years Ward Rhobe Management Corporation
has pioneered strategic relationships between sports
broadcast networks and the fashion industry to integrate
and develop powerful marketing programs. Ward Rhobe has
paved the way for fashion resources, international
retailers and apparel designers to maximize marketing
partnerships and garner unlimited exposure within sports
broadcasting and team sports.
