FORT WORTH,
Texas (Feb.
14, 2006) –
This Sunday,
during the
Daytona 500,
Texas Motor
Speedway will
launch the
most
comprehensive
regional
marketing plan
in the
speedway's
10-year
history. "The
Great American
Speedway!" has
put together
an
unparalleled
marketing and
advertising
campaign to
reach hundreds
of thousands
of race fans
in a
three-state
region.
Focusing on
television,
the ambitious
advertising
plan will
begin with
regional spots
on NBC
affiliates
during
Sunday's
Daytona 500,
followed by an
extensive
advertising
schedule on KDFW-TV (FOX
4) in Fort
Worth/Dallas
during eight
NASCAR NEXTEL
Cup Series
races. Never
before has
Texas Motor
Speedway
embarked on
such a unique
marketing
initiative
that includes
all of the
major media
markets in the
region.
"This is a
special
anniversary
season for the
speedway, and
we want as
many fans as
possible to
share in our
celebration,"
speedway
president
Eddie Gossage
said. "This
marketing plan
is one of the
most creative
and
far-reaching
efforts we
have ever
produced. Some
of our most
loyal fans are
within a short
driving
distance of
Texas Motor
Speedway, and
we want to
make sure they
know we are
only a few
weeks away
from the start
of our '10
Years Strong'
season of
racing."
The speedway
ticket office
will be
staffing up on
these race
days to
accommodate
fans ordering
tickets for
the individual
races.
Approximately
80% of fans
who attend the
races at Texas
Motor Speedway
are within a 3˝
hour drive of
the speedway.
The regional
marketing plan
begins with
television
commercials on
NBC stations
on Sunday in
14 markets,
promoting the
NASCAR NEXTEL
Cup Series
Samsung/RadioShack
500 weekend
(April 6-9).
In Texas,
advertising
during the
Daytona 500
will air in
Abilene,
Amarillo,
Austin, Corpus
Christi,
Houston,
Lubbock,
Midland/Odessa,
Nacogdoches,
San Antonio,
Sherman/Denison,
Tyler/Longview,
and Wichita
Falls/Ada
(Okla.). In
addition, the
commercials
will run in
Tulsa, Okla.,
and
Shreveport,
La. NBC NASCAR
announcer
Wally
Dallenbach is
featured in
Sunday's spots
on the network
that will
carry the
Daytona 500.
The Dickies
500 (Nov. 5)
at Texas Motor
Speedway will
air on NBC.
"Wally
Dallenbach is
a good friend
of Texas Motor
Speedway, and
fans will
enjoy him in
the
commercials,"
Gossage said.
"This is a
very high
profile start
to our
marketing
campaign."
The regional
marketing plan
shifts to FOX
following the
Daytona 500,
with
commercials
airing on Fort
Worth-Dallas
FOX affiliate
KDFW-TV. The
Samsung/RadioShack
500 (April 9)
will air on
FOX. The four
NASCAR NEXTEL
Cup Series
races
following the
Daytona 500
will feature
advertising
promoting the
April 6-9
Samsung/RadioShack
500 weekend at
Texas Motor
Speedway. Lead
FOX NASCAR
announcer Mike
Joy will be
featured in
the
commercials
that air on
KDFW-TV on
NASCAR NEXTEL
Cup Series
race days at
California
(Feb. 26), Las
Vegas (March
12), Atlanta
(March 19),
and Bristol
(March 26).
Following the
Samsung/RadioShack
500 weekend
(April 6-9) at
Texas Motor
Speedway, the
regional plan
unveils
advertising
focused on the
Dickies 500
weekend (Nov.
2-5).
Advertising
again
featuring Mike
Joy will air
on Fort
Worth-Dallas
FOX affiliate
KDFW-TV
promoting the
November race
weekend during
NASCAR NEXTEL
Cup Series
races at
Phoenix (April
22), Talladega
(April 30),
Lowe's Motor
Speedway (May
28), and
Daytona (July
1).
Source
TEXAS SPEED
READS
