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Homestead TV Overnight Ratings 47% Up
- Charlotte ratings come in 2nd: NBC's coverage of Sunday's NASCAR
Nextel Cup Ford 400 from Homestead-Miami Speedway, delivered a 5.6
overnight rating/11 share the best overnight rating in the event's six
year history, according to Nielsen Media Research. Kurt Busch held-off
Hendrick Motorsports teammates Jimmie Johnson and Jeff Gordon to win
NASCAR's hotly contested inaugural "Chase for the Nextel Cup." The 5.6/11 (1-5:30pm/et) for the Ford 400 was a 47% gain over the 3.8/8 (1-5:15pm/et) last year when Matt Kenseth clinched the championship at the Ford 400. The 5.6 overnight rating was also a 24% improvement over the previous best overnight rating for the event, a 4.5/9 when Tony's Stewart clinched the 2002 championship. Since broadcasting the NASCAR Nextel Cup season finale from Homestead-Miami Speedway, NBC has increased the overnight rating 87% from a 3.0/7 in 1999. The 5.6 overnight rating for the Ford 400 also marks the best performance ever against Sunday afternoon football competition. The previous high was a 4.7 overnight rating/9 for the 2003 EA Sports 500 from Talladega. "We are thrilled with the continued success of NASCAR on NBC and TNT," said Ken Schanzer, President, NBC Sports. "When the top 4 drivers were separated by just nine points with 72 laps to go it proved positively the wisdom of the "Chase." In that moment the sport's burgeoning popularity coupled with the innovative season ending "Chase" and ISC's investment to create a track worthy of hosting a true championship event, all combined to create exceptional drama." The rating peaked at a 7.1/13 from 5-5:30pm/et as Greg Biffle took the checkered flag to win the race and his teammate Kurt Busch clinched the NASCAR Nextel Cup Championship. NBC's "Discover Card Countdown to Green" pre-race show (noon-1pm/et) earned a 2.8/7 up 22% from a 2.3/5 in 2003. The 2.8/7 also outperformed CBS's "NFL Today" by four% as the hour-long NFL pre-game show earned a 2.7/7 (noon- 1pm/et). National ratings will be not be available until next Monday as a result of the Thanksgiving holiday.(NBC PR)(11-22-2004) Darlington Final Ratings Up: NBC's coverage of the
Mountain Dew Southern 500 Sunday earned a 5.1 national rating/11 share,
the best rating ever for this race and a 50 percent increase over the
3.4/8 share for the comparable date on TNT last year (Rockingham, Nov. 9).
Through nine races in NASCAR's inaugural 10-race "Chase for the Nextel
Cup," the average rating on NBC and TNT is a 4.4/10, up 10 percent over
last year's 4.0/9 for the same nine telecast dates. "Brian France had a
clear vision of how to increase interest in NASCAR," said Ken Schanzer,
President, NBC Sports. "The truly inspired idea for the 'Chase for the
Nextel Cup' has had its supporters and critics along the way and we've all
had to be patient to see the results of the new format. As we approach the
final showdown, it is clear that the "Chase" is a resounding success. It
has significantly increased the attention paid to and the audience
watching NASCAR. It has elevated the exposure of drivers and teams both in
the Top 10 and out. And it has produced the kind of drama and excitement
Brian envisioned when he molded his plan." Overnight Darlington TV Ratings Match Chase's Best: NBC's
broadcast of Sunday’s Mountain Dew Southern 500 drew an overnight rating
of 4.6 and a 9 share from Nielsen Media Research, today's
Sports Business Daily
reports. The overnight rating is up 4.5 percent from the 4.4 the
Darlington event drew for NBC on its traditional Labor Day weekend in
2003. The next-to-last race in 2003, the Pop Secret 400 at North Carolina
Speedway in Rockingham, was carried on cable's TNT, so direct comparisons
aren't available. This year's 4.6 figure from the nation's largest markets
equals the best overnight figures from any of the seven Chase For The
Nextel Cup races NBC has broadcast, the 4.6 for the Oct. 3 EA Sports 500
at Talladega Superspeedway and the Oct. 16 UAW-GM Quality 500 at Lowe's
Motor Speedway, which was a Saturday night event.(NASCAR
Scene Daily Newsletter)(11-16-2004) Phoenix TV Ratings up 4%: NBC got a 4.9 rating for Sunday's race
at Phoenix, up 4 percent over last year. NBC and TNT are up 5 percent this
year from last year in their ratings for the second half of the season.
NBC is also up 5 percent in the eight Chase for the Nextel Cup races it
has aired, despite losing a portion of its audience to hurricane coverage
and damage in the first two weeks of the 10-week "playoff."(ThatsRacin.com)(11-9-2004)
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