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Thursday, January 24, 2008
Bill Elliott in the Wood Brothers #21 Motorcraft ride in '08: Three longtime Ford Motor Company icons are teaming up again in 2008: The Motorcraft brand, Bill Elliott and the Wood Brothers. Motorcraft, a Ford Motor Company brand of automotive parts ranging from filters and spark plugs to engines and transmissions, will be the primary sponsor on the famed Wood Brothers No. 21 NASCAR Sprint Cup Ford Fusion for eight races (see schedule below), beginning in April at Texas and culminating with the season-ending Ford 400 at Homestead-Miami Speedway. The Motorcraft brand will also be an associate sponsor for all other 2008 NASCAR events. ...Bill Elliott, the 1988 NASCAR champion driving a Coors/Motorcraft Thunderbird, is scheduled to be the driver for all of Motorcraft’s races. Elliott, Motorcraft and the Wood Brothers first joined forces last season. (Wood Brothers PR)
Street legal Red Bull Cup ride: The sharpest marketing pitch seen on the media tour this week is a former Red Bull Toyota race car that’s been made street legal. The Camry has been outfitted with turn signals, working headlights, wide street tires, and a license plate, and has been seen — and heard — in the vicinity numerous times since the tour began.(Fayettevile Observer)
ESPN's behind the scenes documentary with Dale Earnhardt, Jr.: #88-Dale Earnhardt Jr. is the focus of a new television series on ESPN, Dale Jr. – Shifting Gears, premiering prior to next month’s opening of the 2008 NASCAR season. The five-part series chronicles Earnhardt’s move from Dale Earnhardt Inc., the team founded by his father, to Hendrick Motorsports, in the NASCAR Sprint Cup Series. The first episode airs Friday, Feb. 8, at 7:00pm/et on ESPN2. The series provides viewers with a behind-the-scenes look at the personal, corporate and competitive ramifications involved with the five-time NASCAR Most Popular Driver award recipient changing teams. Dale Jr. – Shifting Gears is produced by Earnhardt Jr.’s Hammerhead Entertainment, a division of JR Motorsports, in cooperation with Hendrick Motorsports and is presented by the National Guard. (ESPN PR)
Truex comfortable being #1 at DEI: He likes it that way, he said. “This is definitely the most comfortable I have been in my shoes.” He said when Earnhardt was around, he felt like he had to tip-toe around. Now, he said, “I feel like everyone in this building is behind me.” (Kansas City Star)
Dale Jr driven by fear: Is Dale Earnhardt Jr. motivated by fear? Well, yeah. "There's always going to be fear of failure in everything you do," said Earnhardt Jr., who drives the No. 88 NASCAR Sprint Cup entry for Hendrick Mototsports. "If you're a professional and you've got a professional job, I think you're crazy if you don't have some sort of fear of failure driving you to do the job well." That doesn't mean Earnhardt Jr. is nervous about his new opportunity with Hendrick. He compared the upcoming year to his rookie season, but without the nerves. (SceneDaily)
Official: McDonalds to sponsor Sadler 6 races: McDonald's USA and Gillett Evernham Motorsports announced that McDonald's will sponsor Elliott Sadler's #19 Dodge in six Sprint Cup races in 2008. "McDonald's is thrilled to partner with Gillett Evernham Motorsports, which is one of the premier teams in the Sprint Cup Series," said John Lewicki, McDonald's senior director of alliance marketing. "This partnership is a great fit as McDonald's, Gillett Evernham Motorsports and Elliott Sadler are all committed to delivering quality experiences to fans and customers alike." McDonald's will sponsor Sadler's #19 Dodge all season and serve as the primary sponsor at Martinsville on March 22, Darlington on May 10, Michigan on June 15, California on Aug. 31, Talladega on Oct. 5 and Atlanta on Oct. 26. McDonald's logos will also appear on the uniform of Sadler's teammate Kasey Kahne in the 2008 season. (GEM PR)
McMurray's Jury Duty: #26-Jamie McMurray will not be present at the Lowe's Motor Speedway Media Tour Thursday afternoon. It's not because McMurray is testing a racecar, or at a sponsor appearance, but serving his civic duty at the Iredell County Courthouse. "I can't believe that I'm going to miss the media tour this year," said McMurray. "Instead of being the driver of the #26 Crown Royal Ford Fusion, I'm Juror #7 at the Iredell County Courthouse, after being selected for jury duty earlier this week. So rather than joining my teammates at Roush Fenway Racing this afternoon, I'll be at the courthouse serving my civic duty. I'm looking forward to returning to Daytona in a couple weeks and hope to catch up with all the media when I get there.(Roush Racing)
Wednesday, January 23, 2008
ESPN shuffles on-air personalities: The moves, announced Wednesday, include removing Rusty Wallace as lead race analyst. He becomes lead analyst in the prerace show, which last year didn't have anyone in such a role.Wallace's replacement on races: Dale Jarrett, who'll retire from racing after the first five races in this season's Sprint Cup Series (the former Nextel Cup Series). Norby Williamson, ESPN executive vice president, says Jarrett's Busch race calls last year showed he can "take you inside the event." He says moving Wallace to the studio, and appearances on SportCenter and ESPNews, will help create a NASCAR "anchor team people can identify with, like College GameDay's Lee Corso, Kirk Herbstreit and Chris Fowler." And its new on-air lineup suggests more emphasis on using people closely associated with racing. The roster changes will include: •Allen Bestwick, a NASCAR TV veteran who was an ABC/ESPN pit reporter last year, becomes studio show host — replacing Brent Musburger and Suzy Kolber, who were largely new to NASCAR. ESPN reporter Shannon Spake replaces Bestwick in the pits. •ESPN2's NASCAR Now, which airs six days a week starting Feb. 4, will be hosted by NASCAR TV vet Nicole Manske, replacing Erik Kuselias, who was also largely new to NASCAR. (USA Today)
NASCAR announces 2008 start times: Broadcast times for the 2008 Sprint Cup Series season have been announced, beginning with FOX’s broadcast of the non-points Budweiser Shootout at 8:30pm/et on Feb. 9 at Daytona International Speedway. The 2008 season marks the second year of an eight-year partnership between NASCAR and FOX, TNT, ABC, ESPN and SPEED. This year, in an effort to standardize the start times and better accommodate the fans, 18 races on the 2008 Sprint Cup Series schedule will have a 2:00pm/et Sunday start time, up from 15 in 2007. All Sprint Cup Series points events will be seen on FOX, TNT, ABC and ESPN. In addition, two other non-points events – the Gatorade Duel at Daytona (2:00pm/et on Feb. 14) and the NASCAR Sprint All-Star Race (7:30pm/et on May 17 at Lowe’s Motor Speedway), will be broadcast by SPEED. FOX will broadcast the first 13 Sprint Cup events, beginning with the 50th running of the Daytona 500 (Feb. 17, 3:20pm/et) and ending with the June 1 event at Dover International Speedway at 2:00pm/et. TNT will broadcast the next six series events, beginning with the Pocono 500 at 2:00pm/et on June 8 at Pocono Raceway and ending with Chicagoland Speedway’s first night race, July 12 at 8:00pm/et. ESPN and ABC will broadcast the final 17 Sprint Cup events. ESPN will broadcast six, beginning with the Allstate 400 at the Brickyard at 2:00pm/et on July 27 at Indianapolis Motor Speedway and ending with the Aug. 31 event at California Speedway (8:00pm/et). ABC completes the season with 11 broadcasts, beginning with race No. 26, the cutoff event for the Chase for the NASCAR Sprint Cup – at Richmond International Raceway on Sept. 6 at 7:30pm/et. ABC will also air the entire Chase, encompassing the final 10 series events. The season ends with ABC’s broadcast of the Ford 400 at 3:45:00pm/et on Nov. 16 at Homestead-Miami Speedway.(NASCAR PR)
Martinsville's expanded ticket office hours: The expanded hours will coincide with the kickoff of the 2008 NASCAR Sprint Cup season in February. Beginning February 16, Martinsville Speedway’s ticket office will open on Saturdays from 9 a.m. to 5 p.m. The expanded hours will be in effect until the Goody’s Cool Orange 500 NASCAR Sprint Cup race at Martinsville Speedway on March 30. The speedway will maintain its normal hours of 9 a.m. to 5 p.m., Monday through Friday. (Martinsville PR)
McDonalds returns as #19 primary sponsor: McDonald's will make its return to NASCAR's Cup series as one of three primary sponsors for Gillett Evernham Motorsports' No. 19 Dodge of Elliott Sadler this season. McDonald's, Best Buy and Stanley Tools were announced as company's sharing sponsorship on the car Tuesday. (SceneDaily)
Carl Edwards testing at Nashville: #99-Carl Edwards is testing his Cup car at the Nashville Superspeedway today. Roush Fenway rented the facility for the one day test. Edwards won the two Nationwide races at the Nashville Superspeedway in 2007.(Nashville Superspeedway PR)
Joe Gibbs happy with NASCAR return; his role at JGR: Asked what his role with the NASCAR team would be this time around, Gibbs said, "They're going to roll me in the corner!" His elder son, J.D., who took over as the team's president when his father returned to coaching, got in on the act. "I'm still trying to figure out how big a pay cut he'll be getting. It's going to be large!" J.D. ribbed. "We're going to knock several zeros off of that." In truth, Gibbs's role will be much as it was before, focused mainly on courting the corporate sponsors that bankroll the operation, making sure those sponsors get a return on their investment and hiring key people. "My role has always been one of trying to work with the sponsors," Gibbs said. "I try to keep the resources coming in and help pick the people." (Washington Pots)
Hendrick likes the idea of driver expression: Team owner Rick Hendrick said Wednesday he agreed with letting the drivers be themselves. "I think they need to let the drivers express themselves ... The fans want to see enthusiasm," Hendrick said. "It's a spirited competition. They're gladiators, they ought to let them go at it a little." (NY Daily News)
Joey Logano not supportive of possible age restrictions in Sprint Series: Not surprisingly, the 17-year-old Logano isn't thrilled that NASCAR is considering a rule that would require drivers to be 21 before competing at the Cup level. There's already anticipation building for his May 31 Nationwide Series debut at Dover International Speedway, a race that comes just days after Logano turns 18. "I like the way they have their system now, where you run short tracks [and are approved to advance to bigger tracks] by NASCAR officials," Logano said Tuesday night during the Sprint Cup Media Tour. "I feel it's a good way, but it's kind of out of my hands what we can do about it. Whatever happens, happens there." J.D. Gibbs, who runs the team founded by his father, knew NASCAR was considering such a rule but was thinking it would include a clause that would grandfather in the likes of Logano, Brad Coleman and others under 21 already aligned with Cup organizations. "It's a big deal for us, we've invested tons in Marc [Davis, another 17-year-old] and Joey," Gibbs said. "Our feeling on it is there's a good system in place -- if a guy's not ready, he's not mature enough, you don't go to the next track, you don't [advance] to the next series. "Selfishly, we've invested a ton in Joey and in Marc. Part of that is an investment in the Nationwide Series. If those guys aren't able to run [Cup], there's less reason to invest in the Nationwide Series. We've talked to NASCAR about it, we've got some good conversations going on and I think we'll have something at the end of the day that will make sense for everybody." (ESPN.com)
Bill France Named Winner Of Spirit Award: Former NASCAR Chairman William C. France was named the recipient of the NMPA/Pocono Spirit Award. France became NASCAR's president in January 1972, replacing his father and becoming only the second president of the world's largest auto racing sanctioning body. He remained president until November 2000, when Mike Helton took over the position. At that time, France announced the formation of a NASCAR board of directors on which he served as chairman. France served as NASCAR's Chairman and CEO until October 2003 when his son, Brian Z. France, replaced him. France grew up in the formative years of stock car racing and during his career, he flagged events, scored, conducted, promoted, served as a steward and even raced himself a few times in the 1950s. In addition to his NASCAR duties, France was Chairman of the Board of International Speedway Corporation (ISC) and a director of the National Motorsports Council of ACCUS-FIA. In his later years, France helped reshape the structure of the current NASCAR Sprint Cup Series schedule as it became more national in scope, oversaw the creation of the group's $10 million Research and Development Center, and helped broker deals that brought Sprint in as the premier series' sponsor as well as the return of network television. France died June 4, 2007, at his home in Daytona Beach, Fla. He was 74. "He blazed so many trails for our sport," said Helton. "He was determined to follow the vision of his father while also expanding on that vision. Over nearly four decades, he did a masterful job." The NMPA/Pocono Spirit Award, which has been presented annually since 1992, recognizes character and achievement in the face of adversity, as well as sportsmanship and contributions to motorsports. Four quarterly winners are selected, with one overall Spirit award winner chosen by a vote of the NMPA membership at year's end. The award will be presented during the group's annual dinner and awards ceremony in January, 2008. James Hylton was named the first-quarter winner of the award while Ray Cooper was the recipient of the award for the second quarter and Al Pearce the fourth-quarter winner. (NASCAR PR)
Tuesday, January 22, 2008
Sprint to remain title sponsor despite major losses: Sprint is here, and it isn't going anywhere. Despite a report released Friday that detailed deeper than expected subscriber losses, a 25 percent drop in stock and a plan to cut 4,000 jobs, the wireless provider said it has no plans to ask out of the 10-year entitlement deal it signed with NASCAR prior to the 2004 season. "Certainly there are some challenges with the business, and Dan Hesse, who has been our CEO for about four weeks, is working on those things, and making the decisions that need to be made," Dean Kessel, Sprint's director of NASCAR marketing, said Tuesday during the Lowe's Motor Speedway preseason media tour. "As it relates to what we're doing inside the Sprint Cup Series, we're singularly focused on Daytona and executing the things we talked about doing [Tuesday]. Our team is ready to go, and we have the resources to do what we need to do, and we're going to do it." "This program works," Kessel said "It works for us from a business standpoint, it works for us across a number of key platforms. ... Our customers, our database, who have said, 'Hey, I'm a NASCAR fan and I'm using your product because you support my lifestyle,' they churn less. They use more data. Our acquisition numbers are higher. The business case is still extremely solid for us remaining in this sport, and that's why we're not going anywhere." (NASCAR.com)
Evernham staying in NASCAR : Ray Evernham said that rumors of his retirement from NASCAR were greatly exaggerated. After selling part of his business to the Gillett group (GEM) Evernham, Jeff Gordon’s former crew chief who started his own team full-time with Dodge in 2001, admitted that racing is not fun any longer in an interview during the Sprint NASCAR Media Tour in Concord. “Honestly, no, I wasn’t having fun,” he said, adding “it wasn’t just because of the (team’s poor) performance. There was a lot going on, over the last few years, that took the fun out of it for me because I love racing. Some of the fun had gone away, but, there’s a lot of great people in the sport and I want to spend time with those people and maybe being away from the negative people will help a little bit.” (Franckly Speaking)
Pit road rule changes: Tire changers on pit crews can no longer roll the tires they take off the car back to the pit wall. The tires must be hand-carried to the pit wall. Pit crews will also not be permitted to push a car that won't start farther then three pit boxes away. Both changes were made for safety reasons. (The Brimingham News)
Bill Elliott's 2008 limited schedule: Bill Elliott's website lists his 2008 Cup sked with the Wood Brothers as featuring 17 races (16 points races and the Budweiser Shootout). Marcos Ambrose and Jon Wood are expected to drive the remaining races for the team. Elliott will drive in the Daytona 500. Other Elliott races close by are Atlanta (March 9), Bristol (March 16), Darlington (May 10), Bristol (Aug. 23) and Charlotte (Oct. 11). (The Virginian-Pilot)
All-Star race staying in Charlotte for now: Sprint Cup officials have changed the name and logo for the annual all-star race, added a few laps to each segment and indicated that the race will remain in Charlotte beyond this season. The race will be the NASCAR Sprint Cup All-Star Race XXIV. The event was previously known as the Challenge, but officials say they decided to call it what it is - a race. The race involving drivers not already qualified for the event, previously known as the Nextel Open, will now be called the Sprint Showdown. While the all-star race will still feature four segments, the former 20-lap segments have been lengthened to 25 laps each, giving drivers more time to actually race. Sprint Cup Director of Marketing Dean Kessel said that he and Lowe's Motor Speedway President H.A. "Humpy" Wheeler have been in discussion about the 2009 race, which will be the 25th anniversary of the all-star event. (Scene Daily)
Two car Cup field for Furniture Row Racing in '08: Furniture Row Racing enters its third year of competitive Sprint Cup racing this season, and the team is positioning itself to have its best opening season yet. Striving to reach its top potential, the team will be powering their Chevy Impala's with Hendrick Motorsports engines. Team Manager Joe Garone comments, "Having a world class driver in Joe Nemechek, and in our mind the best power in the garage with Hendrick engines, allows us to put the driver and engine program behind us. Crew chief Jay Guy and his staff can now focus on the vehicle dynamics and aero package of the new COT's." Furniture Row Racing will be running the #78 Chevy Impala this season with sponsorship from both Furniture Row and Denver Mattress. The Team will continue to seek associate sponsorship for the #78 and primary sponsorship for the #87 Chevy Impala which will be making its debut at the 50th anniversary of the Daytona 500. Additional races for the #87 will only be scheduled when sponsorship is secured. The #87 Chevy Impala will be piloted by former Furniture Row driver Kenny Wallace. "I'm honored that Furniture Row Racing has asked me to attempt to qualify the #87 Denver Mattress Chevy in the 50th Anniversary of the Daytona 500. It's a team effort, with Joe and I hopefully both qualifying. It's also a chance… which is better than no chance at all to race." Ed Nathman will be the crew chief for the #87 Denver Mattress Chevy Impala. Furniture Row Racing looks forward to having Kenny as Joe Nemechek's teammate. As this sport evolves into more and more multi-car teams, single car teams are becoming a thing of the past. To be able to continue their two car effort, Furniture Row is eagerly seeking sponsorship for the #87 car. (FRM PR)
Earlier start time among changes in store for NASCAR: Earlier and more consistent starting times is the first move to correct things. When NASCAR announces starting times Tuesday, races beginning at 2 p.m. or earlier will go from 15 to 18 on the 36-race schedule. Wheeler agrees with earlier starting times even though his track is the biggest violator, hosting the Coca-Cola 600 at 5:40 p.m. in May and an October race that runs on Saturday night."Here I violate all of those things, but it's good to get things back consistently," he said. "Earlier start times for Truck and [Nationwide] series races, that's going to make a lot of difference. You start the truck race at 9 o'clock, that's going to make a lot of difference. "We all yielded to pressure from the networks maybe a little more than we should have. Now we've paid the price for it and we're getting back to sanity again." (ESPN.com)
NASCAR OK with Roush/Yates relationship: NASCAR put to rest Monday the notion that the relationship between Roush Fenway Racing and Yates Racing might be too close for comfort. Though NASCAR chairman and CEO Brian France acknowledged that the sanctioning body had taken a hard look at the Roush-Yates relationship, vice president of competition Robin Pemberton said NASCAR already had given team owner Doug Yates the organization's blessing. "They're two separate race teams," Pemberton said. "We've worked with their business guys, we've worked with Doug. They're not doing anything different than the 96 team (Hall of Fame Racing, a customer of Joe Gibbs Racing), the Newman-Haas teams (a customer of Hendrick Motorsports). "They've proved to us so far, beyond a shadow of a doubt, that they've done everything right. At this point in time we're satisfied. You can buy chassis from anybody, you can lease engines from anybody -- and, oh, by the way, Doug happens to be the engine builder." (SportingNews)
Wheldon is wait and see on NASCAR ride: Wheldon said on Monday he had several conversations with Ganassi about making the jump this year from the IndyCar Series, which he won in 2005, to NASCAR. "I talked to Chip enough about it to know that for whatever reason he didn't want to let me move from the Indy car,'' Wheldon said on the first day of the 2008 Sprint Cup media tour. "He definitely wants to keep me [in the IndyCar Series]. We'll see. "I've got some big decisions to make at the end of next season. The main thing is I need to put myself in a strong position so I can make the decision I want to make.'' (ESPN.com)
Dario Franchitti likely to have multiple primary sponsors: Team owner Chip Ganassi says that he expects to put together a "patchwork" of sponsorship for Dario Franchitti and his No. 40 NASCAR Sprint Cup team. "It's going to be a patchwork thing we're putting together," the team owner said Monday. "We will have the budget to run it this year, I'm not worried about that. It's just that we're going to have to watch our nickels and dimes, but we'll be just fine." (Scene Daily)
All fines to contribute to the NASCAR Foundation: The National Association for Stock Car Auto Racing (NASCAR) announced today that starting this season, all money collected from fines issued to drivers will go to the NASCAR Foundation for its charitable initiatives. “Now that the NASCAR Foundation is well established and supporting dozens of charitable organizations it is the logical place for fine money to be distributed,” said NASCAR Chairman and CEO Brian France. “We are excited to be able to work with our charities and help them develop a program that will maximize the impact they can have with their organizations,” said Sandy Marshall, executive director of the NASCAR Foundation. (NASCAR PR) Previous fines contributed to the season's ending driver payout.
Junior's affect on television ratings: NASCAR chairman Brian France acknowledged that a good year from Dale Earnhardt Jr., who hasn't won in more than a year and failed to make the Chase last season, would be good for sagging TV ratings. "If Dale Jr. has a big year, that will help,'' he said of NASCAR's most popular driver, who moved to Hendrick Motorsports this season. "He's got the biggest fan base and will energize that fan base. But we're a sport and he's got to earn that. I don't think anybody wants him to have success any more than he does.'' (ESPN.com)
Brooks and Dunn to Headline Sprint Daytona 500 Pre-Race Show: Brooks & Dunn, the most awarded duo in country music history with more than 80 industry awards, including 20 Country Music Association Awards and 26 Academy of Country Music Awards, will highlight the highly acclaimed Sprint Pre-Race Show – the heart-pumping, one-of-a-kind pre-race prelude to the most anticipated event in racing history – the historic 50th running of the DAYTONA 500. In addition to Brooks & Dunn, Chubby Checker. Michael McDonald and Kool & the Gang will rock the high-profile pre-race entertainment stage, bringing together an amazing collection of musical icons from different musical eras. Country music icons Brooks & Dunn will perform “Hard Workin’ Man” and their newest release “Proud of the House we Built” at the pre-race extravaganza which will air live before millions of national television viewers on FOX and more than 200,000 energized race fans on-site at historic Daytona International Speedway (DIS) prior to NASCAR’s biggest, richest and most prestigious race on Sunday, Feb. 17, 2008. (DIS PR)
MRN Radio capature seven NMPA Awards: The National Motorsports Press Association held their annual Awards Ceremony on Sunday, January 20 and MRN Radio earned multiple honors. Motor Racing Network (MRN Radio) - The Voice of NASCAR, won seven awards in four different categories. The awards were won by the network as a whole, with three individuals being sited for their efforts, as well. In the Long Form Radio category, Live Event Director Ryan Horn won Third Place for the "Road to the Nextel Cup" which aired during the 2006 Nextel Cup Series Awards ceremony in New York City. In the Short Form category, Producer Marty Hough won Second Place for "NASCAR Live." MRN Radio took two of three awards in the Spot News category. Producer Marty Hough won First Place for "NASCAR Live" and Co-Lead Anchor Joe Moore won Third Place for "NASCAR Today." Both shows are long-time staples of the MRN Radio Network heard throughout the country on a majority of their 750 affiliates. For the Live Event category, MRN Radio earned two of three honors. They were awarded First Place for the Pepsi 400 at Daytona International Speedway. That race featured a last-lap chase to the checkered with Jamie McMurray winning by .005 seconds over Kyle Busch. The network also won Third Place for the UAW-Ford 500 at Talladega Superspeedway in October. The prestigious Broadcaster of the Year Award is the one saved for last. And, MRN Radio represented with Producer Marty Hough winning Co-Broadcaster of the Year honors.(MRN Radio PR)
Budweiser celebrates 50 years of the Daytona 500: Budweiser is giving fans of The Great American Race™ even more reason to enjoy the 50th running of the Daytona 500 with “The Great American Lager.” For a limited-time, Budweiser – the nation’s No. 1 selling American-style lager – offers racing fans 21 years of age and older the chance to purchase commemorative 50th Anniversary Daytona 500-themed aluminum bottles featuring the Daytona 500 logo and the words “50 Years / The Great American Race™ / 2008.” They will be available as single 16-ounce bottles at select on-premise retail accounts and in loose 24-packs at select off-premise locations. “For the fans, Budweiser is an integral part of the enjoyment that comes with watching competitive motorsports at home or at the track. We are proud to celebrate our many decades of sponsoring great teams, great racetracks, and great drivers,” said Tom Shipley, director of Budweiser marketing. “This commemorative package is something the sport’s enthusiasts will appreciate, and gives our wholesalers and retail customers an important point of difference in the marketplace.” Budweiser’s commemorative aluminum bottles and secondary packaging is available for a limited time and supported by point-of-sale and other retail support materials. (Anheuser-Busch PR)
