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Official NASCAR Members Club(SM) Launched to Be an Organization That
Creates a Direct Connection Between America's Most Passionate Fans
and the Sport They Love
Thursday February 10, 12:00 pm ET
Richard Petty, National Membership Chairman of the
Official NASCAR Members Club, and legendary Cup Series champions
celebrate Club's launch today in Daytona
DAYTONA
BEACH, Fla., Feb. 10 /PRNewswire/ -- NASCAR's 75 million
fans have been called the most passionate, loyal and devoted
fans in all of sport. In appreciation, NASCAR, its legendary
champions and top drivers are inviting the sport's most avid
fans to become part of the official NASCAR family and achieve
official insider status. Now NASCAR fans across the globe will
be able to be recognized for their loyalty and enjoy exclusive
privileges available only to members of the Official NASCAR
Members Club(SM), which was launched today at fabled Daytona
International Speedway (DIS).
The Club's
National Membership Chairman, Richard Petty, as well as the
largest group of legendary NASCAR Cup Series champions ever
assembled, were on hand as Stoneacre Partners, LLC, and NASCAR
unveiled the Official NASCAR Members Club and invited race fans
everywhere to join as charter members in 2005. The Official
NASCAR Members Club will be a member organization designed to
strengthen the every day connection between NASCAR fans and the
sport they love. The NASCAR Members Club is the only member club
licensed by NASCAR that is open to all race fans age 13 and
above.
Stoneacre
Partners, a leading developer of affinity and customer loyalty
programs, will operate the program under a long-term exclusive
license from NASCAR. Over the last several years, Stoneacre has
worked closely with NASCAR, its race teams, drivers, track
operators and corporate partners to develop an overall program
designed to enhance every member's NASCAR experience by allowing
them to become an Official Member of the NASCAR Members Club,
and get closer to the action than ever before.
The Official NASCAR Members Club is adding
exclusive "Members Only" access opportunities, benefits and
rewards every day. Some of the first exciting rewards include:
* Opportunities to receive unique behind-the-scenes access and
experiences, such as NASCAR VIP treatment
at NASCAR races
* Special events and race week parties at and away from
the track
* Membership magazine that will include lifestyle
stories from top
drivers, teams, NASCAR legends and other
Club members
* On-going communications, including NASCAR inside
information, e-mails,
updated Club information in the members
only newsletter and access to a
members only website
* Unique "Members Only" merchandise and "First Look"
access to authentic
NASCAR items, collectibles and apparel
lines
* Special deals, offers and NASCAR partner discounts
* Inclusion in local chapter organizations that will be
formed in local
communities with activities including
race-viewing parties and other
special Club Member events
Several early
registrants will enjoy special member privileges at the upcoming
Daytona 500 (Feb. 20, 1 p.m. Fox), including the opportunity to
observe the drivers and other NASCAR personalities immediately
preceding the driver introductions, as well as receiving a
NASCAR Members Club "PowerPass" for special VIP Tours at DIS.
Once enrolled,
each member of the NASCAR Members Club will receive a Charter
Membership initiation kit, which includes: a welcome letter from
Richard Petty, an Official NASCAR Members Club membership card
designed by artist Sam Bass, a personalized Official NASCAR
Members Club certificate, a Membership guide, exclusive
members-only offers worth hundreds of dollars and more.
"Since the day
my grandfather came up with the idea to form NASCAR, we have
always placed a great fan experience as the first and foremost
goal of the sport" said NASCAR Chairman and CEO Brian France.
"Through the years, we have been able to cultivate a very strong
following as the sport has grown. Through the NASCAR Members
Club, our sport's most avid fans will be appropriately rewarded
for their passion and support."
"Membership in
the NASCAR Members Club is the best way for the truly devoted
NASCAR fan to get as close to the sport as he or she can without
actually being a member of one of the race teams," said
Stoneacre Chairman and CEO, Patrick Brady. "Over the next
decade, the organization and the benefits that go along with
being a member, will continue to grow. We're committed to
continually adding benefits and privileges that will make
membership in the Club more valuable to the fans every year.
NASCAR is the first sport to provide an initiative of this
scale."
"Our goal for
the NASCAR Members Club is simple," said Mark Dyer, Vice
President of Licensing for NASCAR. "We want the millions of
passionate NASCAR fans across the country to have an
organization that truly represents them and enables them to
pursue their passion for NASCAR in many different ways. How
fitting it is that the first members are the great champions who
have given us so many magic moments over the years, and what
better choice for chairman than the 'King,' Richard Petty."
"I have been
blessed to have a close relationship with all the race fans
throughout my career and don't forget, I'm a fan too," said
Petty. "Racing has always depended on the fans and that's why I
consider it a privilege to be part of the NASCAR Members Club. I
think this is a neat way to invite fans to come forward so that
we can reward them for their support. All the fans have to do is
join the Club, get their membership card and start enjoying the
rewards."
Past NASCAR
champion Dale Jarrett was among those on stage to introduce the
Club.
"I know I
haven't been behind the wheel or in the sport as long as Richard
(Petty), but I am fortunate to have been a part of NASCAR during
a time of incredible growth," said Jarrett. "It's exciting to
see the passion of our fans at the racetrack each week and
really exciting that our fans now have a way to be an integral
part of the NASCAR family."
How To Join
Annual
membership dues for the Club are $40. Race fans can join the
NASCAR Members Club through one of the following methods:
* By calling 1-877-MY
NASCAR (1-877-696-2722), Monday through Friday from
7 a.m. to 11 p.m. and Saturday and Sundays from 8
a.m. to 9 p.m. (all
times Central)
* Via the Internet at:
http://www.nascar.com.
Click on the link for
"Official NASCAR Members Club"
About Official
NASCAR Members Club
The Official
NASCAR Members Club has been created as a member organization
that will enable the fans to more closely connect with the sport
and the sport to more accurately and efficiently connect with
the fans. The Official NASCAR Members Club is the only official
membership organization licensed by NASCAR where fans can enjoy
VIP insider access to exclusive experiences, information and
benefits. The NASCAR Members Club aggregates rewards and assets
from the entire sport for the benefit of its members. Fans will
be rewarded with special privileges and earn elite status
advantages, allowing them to get closer to the sport, their
favorite drivers and teams.
About Stoneacre
Partners, LLC
Stoneacre
Partners, LLC, a leading developer of affinity and customer
loyalty programs, has secured long-term, exclusive rights from
NASCAR to create, develop and manage the Official NASCAR Members
Club. Stoneacre and NASCAR are working closely with numerous
sponsors, promotional partners, race tracks, teams, drivers and
other businesses affiliated with the sport, to develop special
benefits and rewards for members of the Official NASCAR Members
Club. Stoneacre manages fan relationships for the entire sport
of NASCAR by directly connecting the sport to its avid fans. The
Stoneacre Partners team has a long history of creating and
developing some of the most successful customer loyalty
initiatives in history, including Marlboro Gear, Pepsi Stuff,
and the Beanie Babies Official Club.
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