Unforgivable Multi Platinum and Sephora Announce Simultaneous Listening Party Events In Nine Cities

Sean 'Diddy' Combs' 'Press Play' listening parties scheduled in Sephora stores across the country

Sean John Fragrances, a division of Estee Lauder Companies, Inc. and Bad Boy Records have partnered with Sephora to host simultaneous listening parties in nine cities across the country on May 17, 2007 to celebrate the new limited edition, fashion fragrance, Unforgivable Multi Platinum by Sean John. The parties will kick off at 6pm and for two hours will feature music from Sean "Diddy" Combs' latest album "Press Play" as well as music from other artists mixed by well known DJs. For the first time ever, a promotional CD containing two hits - "Come to Me" (featuring Nicole Scherzinger of the Pussy Cat Dolls) and "Last Night" (featuring Keyshia Cole) - will be packaged with 3,000 bottles of Unforgivable Multi Platinum and will be available exclusively in Sephora stores nationwide.

Parties will be held at ATLANTA - Lenox Mall NYC - 34th Street NYC - Union Square CHICAGO - Water Tower WASHINGTON DC - Pentagon LOS ANGELES - Santa Monica HOUSTON - Houston Galleria SAN FRANCISCO - Powell Street PHILADEPHIA - King of Prussia DETROIT - Somerset

"Launching an album is something that I know a lot about. So, naturally I wanted to launch Unforgivable Multi Platinum - the ultimate, concentrated version of Unforgivable - just like I would my music, and I'm doing it at Sephora. So sophisticated, so sexy, it had to be limited edition - the ultimate collector's item," says Sean "Diddy" Combs.

Created by Sean "Diddy" Combs, Unforgivable was launched nationally in early February of 2006. The dramatic success of Unforgivable was followed up by Unforgivable Sensual Body Spray and now with this limited collector's edition, Unforgivable Multi Platinum. Unforgivable Multi Platinum is the ultimate expression of classic fragrance craftsmanship with a modern point of view. This "platinum" version of the original Unforgivable scent is a sensual combination of luxurious ingredients hand selected from the most superior harvests and blended seamlessly to create a sexy scent with a refined edge. It does not get more exclusive than this, with only 100,000 being made. The concentrated fragrance is housed in a gorgeous frosted glass bottle, the epitome of elegance.

Sean John's Unforgivable Multi Platinum fragrance Suggested Retail Price is $65.00 USD for 2.5 OZ. It is available at Department and Specialty Stores across the country."

By: PRN Newswire