Unforgivable Multi
Platinum and Sephora Announce Simultaneous
Listening Party Events In Nine Cities
Sean
'Diddy' Combs' 'Press Play' listening parties
scheduled in Sephora stores across the country
Sean John Fragrances, a division of Estee Lauder
Companies, Inc. and Bad Boy Records have partnered
with Sephora to host simultaneous listening
parties in nine cities across the country on May
17, 2007 to celebrate the new limited edition,
fashion fragrance, Unforgivable Multi Platinum by
Sean John. The parties will kick off at 6pm and
for two hours will feature music from Sean "Diddy"
Combs' latest album "Press Play" as well as music
from other artists mixed by well known DJs. For
the first time ever, a promotional CD containing
two hits - "Come to Me" (featuring Nicole
Scherzinger of the Pussy Cat Dolls) and "Last
Night" (featuring Keyshia Cole) - will be packaged
with 3,000 bottles of Unforgivable Multi Platinum
and will be available exclusively in Sephora
stores nationwide.
Parties will be held at ATLANTA - Lenox Mall NYC -
34th Street NYC - Union Square CHICAGO - Water
Tower WASHINGTON DC - Pentagon LOS ANGELES - Santa
Monica HOUSTON - Houston Galleria SAN FRANCISCO -
Powell Street PHILADEPHIA - King of Prussia
DETROIT - Somerset
"Launching an album is something that I know a lot
about. So, naturally I wanted to launch
Unforgivable Multi Platinum - the ultimate,
concentrated version of Unforgivable - just like I
would my music, and I'm doing it at Sephora. So
sophisticated, so sexy, it had to be limited
edition - the ultimate collector's item," says
Sean "Diddy" Combs.
Created by Sean "Diddy" Combs, Unforgivable was
launched nationally in early February of 2006. The
dramatic success of Unforgivable was followed up
by Unforgivable Sensual Body Spray and now with
this limited collector's edition, Unforgivable
Multi Platinum. Unforgivable Multi Platinum is the
ultimate expression of classic fragrance
craftsmanship with a modern point of view. This
"platinum" version of the original Unforgivable
scent is a sensual combination of luxurious
ingredients hand selected from the most superior
harvests and blended seamlessly to create a sexy
scent with a refined edge. It does not get more
exclusive than this, with only 100,000 being made.
The concentrated fragrance is housed in a gorgeous
frosted glass bottle, the epitome of elegance.
Sean John's Unforgivable Multi Platinum fragrance
Suggested Retail Price is $65.00 USD for 2.5 OZ.
It is available at Department and Specialty Stores
across the country.
Source: PRNewswire
