P
Diddy Launches Sean John in CANADA and New Wheels
Sean John
Wheels
Sean "P.
Diddy" Combs announced Friday the launch of
Sean John Wheels. The 50-50 joint venture
between Combs' Bad Boy Worldwide Entertainment
Group and Kansas City's Weld Wheel Industries was
announced at the New York International Auto Show.
SJC Wheels will produce and sell "Sean John
Wheels," named for the entertainer. They hit
stores next month, retailing at between $700 and
$3,000 each.
The rims will be made for sports trucks, luxury
SUV’s and high-end American and German cars.
Sean John Clothing Invades
CANADA!
Sean John,
the world's fastest growing line of sportswear for
men, has officially invaded Canada. Aided by
appearances by Sean "P. Diddy" Combs, Sean John
hit Montreal, Quebec, on March 28th and Toronto,
Ontario, on March 29th. In both cities, Mr. Combs
will conduct several interviews with various media
outlets, appear on local television programs, and
meet with key retailers in the area. The Canada
tour is meant to bolster sales in the region,
where Sean John currently sells mostly at
independent boutiques and at many of the best
athletic chains in the country, such as Athlete's
World, Footlocker, and the premiere sporting
store, The Sporting Life. In addition, Holt
Renfrew, Canada's ultimate luxury specialty store,
will begin selling Sean John Collection, Sean
John's designer collection.
While in
Canada, Mr. Combs will appear on Musique Plus and
Much Music, the region's equivalents to MTV's "TRL."
He will also speak with several keyCanadian
publications, such as Macleans Magazine, The Globe
and Mail, and Flare Magazine. In the retail area,
Mr. Combs will meet with David Margolis, President
of department store Les Ailes de la Mode, and
Caryn Lerner, President of Holt Renfrew.
Additionally, two lucky contest winners will
receive a chance to meet with Mr. Combs. To
conclude the Canada tour, Mr. Combs will throw a
party in true "P. Diddy" fashion. Beginning at hot
spot Rosewater Supper Club in Toronto, the action
will then move to Metro. "Sean John's taking over
Canada!" exclaimed Mr. Combs. "We've had the U.S.
conquered for a while, now it's time for Canada."
CNW
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