P Diddy Launches Sean John in CANADA and New Wheels

Sean John Wheels

Sean "P. Diddy" Combs announced Friday the launch of Sean John Wheels.  The 50-50 joint venture between Combs' Bad Boy Worldwide Entertainment Group and Kansas City's Weld Wheel Industries was announced at the New York International Auto Show. SJC Wheels will produce and sell "Sean John Wheels," named for the entertainer. They hit stores next month, retailing at between $700 and $3,000 each.

The rims will be made for sports trucks, luxury SUV’s and high-end American and German cars.

Sean John Clothing Invades CANADA!

Sean John, the world's fastest growing line of sportswear for men, has officially invaded Canada. Aided by appearances by Sean "P. Diddy" Combs, Sean John hit Montreal, Quebec, on March 28th and Toronto, Ontario, on March 29th. In both cities, Mr. Combs will conduct several interviews with various media outlets, appear on local television programs, and meet with key retailers in the area. The Canada tour is meant to bolster sales in the region, where Sean John currently sells mostly at independent boutiques and at many of the best athletic chains in the country, such as Athlete's World, Footlocker, and the premiere sporting store, The Sporting Life. In addition, Holt Renfrew, Canada's ultimate luxury specialty store, will begin selling Sean John Collection, Sean John's designer collection.

While in Canada, Mr. Combs will appear on Musique Plus and Much Music, the region's equivalents to MTV's "TRL." He will also speak with several keyCanadian publications, such as Macleans Magazine, The Globe and Mail, and Flare Magazine. In the retail area, Mr. Combs will meet with David Margolis, President of department store Les Ailes de la Mode, and Caryn Lerner, President of Holt Renfrew. Additionally, two lucky contest winners will receive a chance to meet with Mr. Combs. To conclude the Canada tour, Mr. Combs will throw a party in true "P. Diddy" fashion. Beginning at hot spot Rosewater Supper Club in Toronto, the action will then move to Metro. "Sean John's taking over Canada!" exclaimed Mr. Combs. "We've had the U.S. conquered for a while, now it's time for Canada."

CNW