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Sean John's Unforgivable Multi Platinum

 

It's nothing but the best for Sean "Diddy" Combs and his fragrance Unforgivable Multi Platinum.

The new cologne is a limited edition, ramped-up version of Unforgivable, which the 37-year-old rapper-producer introduced last year and saw climb to one of the top launches of 2006.

"In the world of fragrances, perfumes and colognes, the actual products we use are based on `the juice.' There are different grades of `juice,'" Combs said during a recent phone interview. "This is the luxury version."

He compared it to a fine wine: One year might be a great vintage for a particular wine and you love it. Then you taste the wine from one of those once-in-a-decade vintages and you go crazy for it.

Even at $65 for 2.5 ounces, $10 more than the regular version, Unforgivable Multi Platinum is likely to be in short supply.

"I'm definitely attracted to something that won't be around a long time," Combs said.

With notes of bergamot and iris, this scent might be more subtle than consumers would expect from rap mogul Combs. But Combs has made his mark in fashion with his Sean John clothing line.

"I think a lot of my Sean John stuff is understated, and my style evolution has become more elegant. ... I'm more in the luxury lane now," he said.

Unforgivable Woman will be in stores this fall. It will have notes of bergamot, grapefruit and pina colada -- smells from a hot tropical night.

"In fragrance, you have to have these dreams and fantasy," Combs said.

 

 

 

 

 

 

 

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