Sean John's
Unforgivable Multi Platinum
It's nothing but the best
for Sean "Diddy" Combs and his fragrance
Unforgivable Multi Platinum.
The new cologne is a limited edition, ramped-up
version of Unforgivable, which the 37-year-old
rapper-producer introduced last year and saw
climb to one of the top launches of 2006.
"In the world of fragrances, perfumes and
colognes, the actual products we use are based
on `the juice.' There are different grades of
`juice,'" Combs said during a recent phone
interview. "This is the luxury version."
He compared it to a fine wine: One year might be
a great vintage for a particular wine and you
love it. Then you taste the wine from one of
those once-in-a-decade vintages and you go crazy
for it.
Even at $65 for 2.5 ounces, $10 more than the
regular version, Unforgivable Multi Platinum is
likely to be in short supply.
"I'm definitely attracted to something that
won't be around a long time," Combs said.
With notes of bergamot and iris, this scent
might be more subtle than consumers would expect
from rap mogul Combs. But Combs has made his
mark in fashion with his Sean John clothing
line.
"I think a lot of my Sean John stuff is
understated, and my style evolution has become
more elegant. ... I'm more in the luxury lane
now," he said.
Unforgivable Woman will be in stores this fall.
It will have notes of bergamot, grapefruit and
pina colada -- smells from a hot tropical night.
"In fragrance, you have to have these dreams and
fantasy," Combs said.
