Yung Joc Hooks Up
With Rockport Established 1971
Rockport
Aug 20, 2007 - Canton,
MA -- Rockport Established 1971 – a leading
division of The Rockport Company, has partnered
with Grammy- nominated Hip-Hop artist Yung Joc and
Bad Boy Entertainment to introduce, Roc with Joc –
a multi-city talent search targeting aspiring
music moguls. The competition will launch today in
Detroit and will stop in New York, Philadelphia,
Baltimore, and Atlanta, where contestants will
battle it out for the chance to work closely with
Yung Joc and his team.
Contestants will have a chance to call into
partnering local radio stations, showcase their
talents and explain to a panel of judges what
makes them a true "hustler". Semi-finalist in each
city will then meet with Yung Joc at participating
retail locations where he will select a finalist
by who best personifies what it means to work hard
to have their dreams come to fruition. The
finalist will have an opportunity to spend the
remainder of the day with Yung Joc and his
entourage.
"I have worked hard to overcome many obstacles to
be where I am today," said Yung Joc. "I am excited
to be partnering with Rockport to provide an
opportunity for hustlers like myself that are on
their grind who otherwise may never have had a
chance to make it."
Each city finalist will be flown to Atlanta for
the grand finale, where they will be given a tour
of Yung Joc's Block Entertainment studio and a
preview of Rockport's new Established 1971
Footwear. A winner will be chosen during Yung
Joc's album release party and awarded the grand
prize; an opportunity to work along side Yung Joc
, while on his "Hustleonmics" tour and appear in a
Rockport Established 1971 Collection Advertorial.
"The Roc with Joc tour is a fresh collaboration
between two fast growing and authentic brands,
Established 1971 and Yung Joc," said Curtis
Charles, Rockport's senior vice president.
"Rockport has built a distinct reputation by
merging versatile and fashionable style with
innovation and substance. We remain true to our
heritage with the Established 1971 brand and seek
individuals able to best express what makes them
unique and different."
Roc with Joc is one of the series of events
supporting The Rockport Established 1971
Differences Inside brand campaign. Highlighting
the versatility and breadth of the collection, the
campaign showcases the unique styles of R&B
sensation Lyfe Jennings; acclaimed actor, Wood
Harris; rising hip-hop artist, Yung Joc; and MTV
television personality, Coltrane Curtis.
For more information on Roc with Joc visit
www.rockport.com.
