Vibe Magazine is reporting, After launching nationally in February 2006, Sean 'Diddy' Combs' Unforgivable is officially the number one selling men's fragrance in department stores in the United States And your boy Diddy couldn't be more ecstatic. "When we set out to create this fragrance, I wanted to revolutionizethis industry," said Combs via a press release statement today (April 3). "I wanted to create a scent, package it and promote it in a way that has never been seen before. I drew up on my experience as a fashion designer and a recording artist and launched Unforgivable like an album... and we have hit number one! "I am a boy from Harlem and to have this kind of success right out the box is trulybeyond my wildest dreams."
Combs was scheduled to open the NYSE market, but due to NYC traffic the Diddy was a late arrival open the stock exchange, WWD reports Sean "Diddy" Combs was due to ring the bell of the New York Stock Exchange
Monday morning with Terry Lundgren, chairman and chief executive officer of
Federated Department Stores, to celebrate the success of his men's scent
Unforgivable. But Diddy got stuck in traffic, and Western capitalism waits for
no man. The bell went off at 9:30 on the button with Lundgren and William
Lauder, chief executive officer of the Estée Lauder Cos., doing the honors.
Labels: Diddy, Sean John, Unforgiveable
posted by Gilbert Sam, Jr. @ 9:14 AM |
 
Sean "Diddy" Combs smells sweet success as he launches his first ever fragrance "Unforgivable" at New York's members-only hotspot, the Core Club, on Wednesday night. Diddy will wine and dine his guests with the style and sophistication that only he can bring. Never one to let controversy slow him down, Diddy has risen above the recent controversy surrounding the print ad for the fragrance. Retailers across the country rejected the print ad deemed too "hot" and "raunchy." Estee Lauder, the fragrance's parent company responded by re-shooting a new "store-friendly" ad. The original is still being used in magazines and on billboards. Diddy played an active role in creating a signature scent that captures the mood of sexiness and elegance. The top notes of the fragrance contain a clean, wet citrus blend of Sicilian Lemon, Italian Bergamot, Moroccan Tangerine, Grapefruit and Juniper, illuminated by a Sparkling Champagne Accord. The fragrance captivates with mid-note heart of Mediterranean Air Accord, Tuscan Florentine Iris, Clary Sage and Lavender. The scent satisfies the most masculine man and draws in the most chic women. Sean John's Unforgivable Fragrance retails for $55 (2.5 oz) and $75 (4.2oz), and will be available February 15th in department stores and specialty stores across the country. Sean John Fragrance is a division of Make-Up Art Cosmetics, Inc., which is a subsidiary of the Estee Lauder Companies Inc., one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 130 countries and territories. WHO: Expected Attendees: Jay-Z, Lindsay Lohan, Russell Simmons, Naomi Watts, Jamie Lynn Sigler, Eliza Dushku, Zac Posen, Tiki Barber, Pamela Anderson, Tommy Matolla, John Legend, Pete Doherty, Sante D'Orazio, Aerin Lauder Zinterhofer and more. B-ROLL: Red Carpet soundbites, Exclusive party footage, Soundbites with Diddy and John Demsey, Global President, Estee Lauder Controversial Ad, "Store Friendly" Ad, Exclusive footage from Saks Fifth Avenue Launch, beauty shots of fragrance. Source: PRNewswire Labels: Diddy, Sean John, Unforgiveable
posted by Gilbert Sam, Jr. @ 1:16 PM |
A recent ad for Estee Lauder fragrance "Unforgivable" featured Sean "Diddy" Combs with two scantily clad women has been pulled, after being called too racy for department stores.The ad featured the hip-hop/fashion mogul in bed with two females, in a situation that implied a threesome. Estee Lauder ad was thought to be inappropriate for family department stores, and has been replaced with another, featuring Diddy and a single model.John Demsey, global president of Estee Lauder, says, "It is unfortunate that some people were so uncomfortable with something with that much sexual presence." Billboard ads that featured the original three will remain unchanged.Unforgivable by Estee Lauder is available with 2.5-ounce bottle, found only at Saks Inc.'s Saks Fifth Avenue, sells for $300. A less expensive version will be in 1,800 department stores starting on Feb. 15.Bad Boy addition,Elephant Man recently told the UK's BBC, he's officially part of Bad Boy also, “The album title's Ova Di Wall. Nuttin' nah change, the only difference is that it's on Bad Boy." And related news, it has been rumored Killer Mike, of Outkast, will be joining Bad Boy records.Labels: AD, Diddy, Sean John, Unforgiveable
posted by Gilbert Sam, Jr. @ 8:23 AM |
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