The Atlanta-based producer recently helmed records for Sammie, Lil Scrappy and Lloyd as well as "Stop & Go," the lead single from UGK's upcoming double-disc album, "Underground Kingz." Next up, Pha will head to the studio with Yung Joc, Cherish, Young Dro and Jody Breeze of Boyz N Da Hood.

Labels: Boyz N Da Hood, Jody Breeze, Yung Joc

Labels: Diddy, NBC, Today Show

Q. One last thing: Can you please explain why someone supposedly worth hundreds of millions of dollars, who hasn't done a record in five years, still wants to rap?

The thing was, I didn't say that. I didn't think, "OK, I'm going to get back into it." I never really, really, like, left. It's just like when you are producing as much as I was producing -- everybody from Biggie to Jay(-Z) to Snoop (Dogg) to Barry White to Sting to Aretha Franklin, Mariah Carey, Janet Jackson -- sometimes you just need to stop the monotony.

So I ran a marathon. Starred on Broadway. Did some TV shows. And I just went into the studio to create. ... It was the first time I went in as an artist, and I didn't go in with any expectations. And I said if I came up with something fresh and new, then I would put it out.

Labels: Diddy, Interview

Labels: Boyz N Da Hood, MySpace, Yung Joc

Labels: Conan OBrien, Diddy, NBC