Counterfeit goods are flooding the Canadian market, harming legitimate retailers and manufacturers considerably; forcing some to even go belly-up. Despite efforts to prosecute and charge the perpetrators, the globally growing counterfeit trade is not easy to stop and costs the Canadian apparel industry millions of dollars each year. The biggest victim of counterfeit, however, is the consumer. Canadian consumers spend their hard earned money on brands they like and trust, only to discover that they were misled and what they have purchased is not authentic. Sean John, the popular apparel designed by Hip Hop mogul Sean "Diddy" Combs, is taking action against counterfeit apparel. Because of their increasing number of knockoff t-shirts, tracksuits and denim, Sean John knows better than anyone how accessible counterfeit clothing and accessories are at flea markets, street corners, retail stores and internet sites nationwide. Over a year ago, Multigroup (the distributor of Sean John in Canada) retained legal and investigative services to crackdown on the problem. Since then, with the aid of Canadian authorities, thousands of pieces of pirated Sean John were seized. Yet, the battle is far from won. For this reason, Sean John Canada is taking matters into their own hands. Today marks Sean John Canada's anti-counterfeit campaign called "DON'T BUY A LIE." The campaign responds to their copycat crisis by promoting and generating awareness about what's real, what's not, and who's affected through the Canadian media, celebrities, retailers and consumers. Visit www.dontbuyalie.com.

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