Diddy Launches new fragrance "Unforgivable"
Sean "Diddy" Combs smells sweet success as he launches his first ever fragrance "Unforgivable" at New York's members-only hotspot, the Core Club, on Wednesday night. Diddy will wine and dine his guests with the style and sophistication that only he can bring. Never one to let controversy slow him down, Diddy has risen above the recent controversy surrounding the print ad for the fragrance. Retailers across the country rejected the print ad deemed too "hot" and "raunchy." Estee Lauder, the fragrance's parent company responded by re-shooting a new "store-friendly" ad. The original is still being used in magazines and on billboards. Labels: Diddy, Sean John, Unforgiveable
Diddy played an active role in creating a signature scent that captures the mood of sexiness and elegance. The top notes of the fragrance contain a clean, wet citrus blend of Sicilian Lemon, Italian Bergamot, Moroccan Tangerine, Grapefruit and Juniper, illuminated by a Sparkling Champagne Accord. The fragrance captivates with mid-note heart of Mediterranean Air Accord, Tuscan Florentine Iris, Clary Sage and Lavender. The scent satisfies the most masculine man and draws in the most chic women. Sean John's Unforgivable Fragrance retails for $55 (2.5 oz) and $75 (4.2oz), and will be available February 15th in department stores and specialty stores across the country. Sean John Fragrance is a division of Make-Up Art Cosmetics, Inc., which is a subsidiary of the Estee Lauder Companies Inc., one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 130 countries and territories.
WHO: Expected Attendees: Jay-Z, Lindsay Lohan, Russell Simmons, Naomi Watts, Jamie Lynn Sigler, Eliza Dushku, Zac Posen, Tiki Barber, Pamela Anderson, Tommy Matolla, John Legend, Pete Doherty, Sante D'Orazio, Aerin Lauder Zinterhofer and more.
B-ROLL: Red Carpet soundbites, Exclusive party footage, Soundbites with Diddy and John Demsey, Global President, Estee Lauder Controversial Ad, "Store Friendly" Ad, Exclusive footage from Saks Fifth Avenue Launch, beauty shots of fragrance.
Source: PRNewswire
posted by Gilbert Sam, Jr. at 1:16 PM
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